Fractional Vacation Ownership
Awareness of – and interest in – the fractional ownership market across all its sectors – property, luxury cars, wine and more – were on display at the Fractional Life Expo 2009, held at London’s Broadgate Event Venues this week.
Exhibitors braved the full variety of English autumnal weather, but were warmed by the level of interest in and understanding of the shared ownership concept displayed by visitors.
Catherine Monaghan of Firstlight International is selling fractional ownership of properties at Ireland’s legendary K Club resort. “We are using Fractional Life as a platform to launch fractional ownership at the K Club. It’s been very good for us over the last three days,” she said. “We’ve had a lot of enquiries, – a good level of knowledgeable enquiries about the shared ownership industry, which is great because you’re not constantly trying to educate people about the concept but can get down to the details of what we are doing.”
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The luxury travel sector is bouncing back from the current economic struggle. Companies are developing new marketing campaigns and presenting refreshing ideas for the traditional vacation home. Trends are emerging as these fresh takes on the vacation home market take hold. From destination clubs to timeshares to private residence clubs, the American Affluence Research Center uncovers what the consumers are thinking for 2009.
This luxury travel report is part of an ongoing series of twice-yearly research studies of the most affluent 10% of U.S. households. The research covers areas like consumer familiarity with concepts and brands, brand awareness, current ownership and distance to vacation residence. With attention to age ranges, income levels and net worth, the survey reveals interesting statistics for fractional vacation ownership companies to consider.
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Resort Equities is the emerging leader in luxury shared home ownership as a boutique hybrid of destination clubs and fractional ownership. Launched in 2004 by Managing Parters Kimball Small and Keith Cox, Resort Equities brings a refreshing look to the fractional ownership market. Resort Equities offers fourteen residences in Maui, Tuscany, San Francisco, Lake Tahoe and Squaw Valley. The fractional ownership company hopes to expand the portfolio of luxury private residences until there are ten estates in each destination as well as an exclusive collection of private villas across Italy. As a destination club, Resort Equities owners have access to other homes in the portfolio. You not only own an interest in one property, but you can switch up your vacations for ski resorts, city apartments and romantic Tuscan villas.
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Awareness of – and interest in – the fractional ownership market across all its sectors – property, luxury cars, wine and more – were on display at the Fractional Life Expo 2009, held at London’s Broadgate Event Venues this week.
