Armani Hotel Opens in Dubai
A luxury hotel crafted by designer Giorgio Armani opened in Dubai on Tuesday as the first landmark tenant in the world’s tallest skyscraper. The 160-room Armani Hotel Dubai opened to fanfare in the United Arab Emirates’ fashion capital.
The Italian designer was on hand for Tuesday’s opening ceremony, stating that his goal was to build a comfortable and stylish luxury hotel that would leave an impression.
“I wanted something very important, something to be remembered,” Armani said. “Something not just for the present, but beyond.” Armani was joined by the chairman of Burj Khalifa’s developer Emaar Properties, which will open more Armani-branded hotels, including the next one in Milan.
Armani’s Dubai hotel offers sleek, minimalist detail and earth tones like rich cocoa-colored wood paneling throughout. It stretches from the base of the spindly, metal-and-glass Burj through the eighth floor, then skips some two dozen stories before continuing on floors 38 and 39. It includes multiple restaurants, a spa and an outdoor swimming pool.
As always, the high-end luxury comes with a price. Rooms start at $750 a night, with high-end suites that boast a living room, dining room, walk-in closet, study and full service bar going for about 2,180 a night.
“What they’re after is the aspirational traveler. … It’s trying to make a statement to a certain type of luxury consumer,” said Alex Kyriakidis, who heads the global tourism division at professional services firm Deloitte.
The opening comes as Dubai‘s economy is reeling from the global economic downturn, which has revealed deep debt problems in the city-state. Many of Dubai’s high-end hotels were forced to slash rates to cope with the slump, though business has begun to improve in recent months, according to Deloitte.
Dubai’s newest five-star hotel is the first part of the 2,717 foot (828 meters) Burj Khalifa to open to the public since the 124th-floor observation deck welcomed its first visitors in January.
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