International Luxury Travel Market ITLM returns to Cannes this December
Related Searches: Luxury Travel Fairs, Cannes Travel Guide
The International Luxury Travel Market (ILTM 2009) is returning to Cannes, France for the acclaimed luxury travel showcase for the world’s finest luxury travel products and services. Starting December 7, over 1,000 of the world’s well-connected travel planners and buyers descend upon the streets of Cannes for a whirlwind four-day conference for networking opportunities, market research and an expansive exhibition of luxury travel professionals.
Debbie Joslin, group exhibitions director for Reed Travel Exhibition’s luxury travel portfolio of events said: “There is so much that is new this year, some fantastic products that really do offer our personally invited 1,200 VIP buyers a whole world of choice. We have already witnessed a huge increase in buyer applications and with 45,000 pre-scheduled appointments organised last year, we expect ILTM to deliver an up-beat end for the industry in 2009.”
Now in its eighth year, Joslin remarked that the luxury travel market had changed, with authenticity and the quality of the experience becoming increasingly important to all travellers.
“ILTM truly reflects the way the market will develop. What is clear though, in this challenging climate, is the industry’s commitment to do business in a private club environment like ILTM; one that delivers return on investment.”
Held at Cannes‘ prestigious Palais des Festivals et des Congrès, ILTM’s four-day programme features speed networking sessions giving exhibitors 12 four-minute meetings with VIP buyers; focus forums, a private networking opportunity for exhibitors to inform and market to a select group of buyers and the ILTM Conference, the Future Forum, which tackles key issues, trends and developments set to impact on the luxury travel market.
New to the ILTM is the recently-opened Mardan Palace Hotel from Turkey, as well as hot destinations such as the Jamaica Tourist Board, Dominican Republic and the Comité Territorial du Tourism de Saint-Barthélemy. Exhibitors increasing their stand space over 2008 include Small Luxury Hotels of the World, Six Senses Resorts and Spa, Mandarin Oriental Hotel Group and Kempinksi Hotels.
Claudia Roth, Vice President of Leading Hotels of the World in Europe, Middle East and Africa commented: “ILTM is the most important and the most effective B2B event in the luxury travel industry. By hosting the largest single stand at the fair, The Leading Hotels of the World provides our members with a prominent platform where they can meet and develop relationships with key decision makers. In this challenging economic climate, it is crucial that our organisation do all it can to help our hotels maximise their global marketing efforts to enable them to increase sales and revenue.” Leading Hotels of the World is a key partner with the International Luxury Travel Market.
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