Delta Launches Delta Private Jets
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Delta Air Lines has announced that it’s wholly owned private jet subsidiary, Delta Air Elite, will now operate under the new brand of Delta Private Jets.
The rebranding is the latest in a series of investments Delta has made in its private air charter operation in 2010; In January, Delta Private Jets doubled the size of its fleet with the acquisition of Kinston, Segrave Aviation, a jet charter and jet management company.
In June, Delta Private Jets reportedly introduced the Air Elite Card, which offers customers several exclusive benefits, including the ability to book on-demand private jet service and commercial flights in a single call using a pre-paid Air Elite account.
Throughout the year, the company added nine of the various aircrafts to its fleet, two Learjet 31A, three Beechjet 400A light jets, one Learjet 60, one Citation Excel, and two Citation X super-midsize jets.
Wayne Aaron, vice president of corporate strategy and business development at Delta, said: “This rebranding demonstrates Delta’s continued investment in and commitment to the private jet business. This new name leverages the respected Delta brand and the worldwide resources behind it and clearly communicates to customers our comprehensive air travel offering.”
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