New Zealand DMC Launched – By Appointment New Zealand
In response to increased luxury inbound travel business via it’s worldwide DMC portals, ICEworks has launched luxury brand By Appointment New Zealand.
“There is a noticeable trend away from the en masse incentive trips to smaller more exclusive experiences – sometimes just couples or families – who don’t want to travel with a large group of people they don’t know and attend compulsory gala dinners but who seek a much deeper experience away from the maddening crowd.
A Brazilian CEO said on a recent visit – the beauty of this method is that our people will never have to sit on a bus again” says CEO Keri Davis “but of course this gives the achiever freedom to choose their destination so our job is to attract them to New Zealand through our DMC portals.
Moreover, private jets, personal chefs and exclusive retreats are just some of the incentive rewards that are right up there with what our clients expect and we’re finding the incentive market preferring these exclusive experiential opportunities over the traditional large group movements. We like to call it lifestyle management because that’s what we do while our clients are in our care. The new brand appropriately identifies with luxury experiential economy while ICEworks maintains its MICE portfolio”
By Appointment Australia and By Appointment South Pacific also complement ICEworks’ luxury DMC portfolio. All the portals will be hosted in English, Portuguese, Russian and Mandarin.
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